Transforming the future of work.

The Ask.

Citrix, a leading provider of cloud computing software, wanted to build a more compelling hub for its research and editorial content.

The Challenge.

What makes a content hub “compelling,” if not good UX?

My Solution.

My team worked with Citrix to design and develop ‘Fieldwork,’ a content publication platform led by experience design. I worked with our client to develop new content categories and helped shape the overall look and feel of the platform.

I then published quarterly long-form articles for Fieldwork, building upon Citrix’s proprietary research. The editorial strategy for these campaigns included a landing page, social drumbeat, and additional ‘Quick Wins’ writing — all of which I led and produced.