Today’s economy, explained.

The Ask.

Barclays Investment Bank needed a versatile copywriter for a twofold task.

The first: turning a financial report into editorial content for Barclays’ established ‘3 Point Perspective’ series.

The second: developing an airtight system of intents, utterances, and responses to be used for a Barclays Research skill on Amazon Alexa.

The Challenge.

How could I modify a primary piece of research into one piece of an extant whole, with no seams showing? Then, how could I write a useful voice-activated product without running into technical limitations or countless error states?

My Solution.

I led the creative strategy of both deliverables, extensively outlining with an editor for the first, and working with a designer to develop infographics that brought additional meaning to my words.

For the latter challenge, I developed a copy map for voice, built a decision tree that linked one prompt to another, and organized a matrix of alternative utterances. I worked with tech leads to draft and QA the skill and also wrote the copy for the landing page announcing the new feature.