Meet your phone’s newest features.

The Ask.

Android, the #1 operating system in the world, assembled a nimble team of writers and designers to update content across its site.

The Challenge.

With so much information to convey, and at such a quick turnaround, a design-led approach to building each page left too much brand story on the cutting room floor.

My Solution.

I piloted a new ideation method for our team that was narrative-driven, beginning from a framework that outlined the “WHY, WHAT, and HOW” of the page with a positioning statement and dummy copy. I converted our clients to this energetic, hands-on process — in which we were storytellers, first and foremost, interested in pinning down the messaging of a page before we even started wireframing.

Then, I led the narrative approach and UX strategy for an assortment of projects on an ongoing basis, with copy flourishes ranging from short modules to full-on product pages.

I liaised with designers, creative directors, project managers, and PMMs to administer the brand voice, drive traffic to Android.com, and increase awareness of new releases.